| Real Name | Huda Kattan |
|---|---|
| Net Worth 2026 | $560 million USD |
| Birthday (Year-Month-Day) | 1983-10-2 |
| Nationality | American |
| Occupation | CEO |
| Height | 1.63 m or 5 ft 4 inches |
| Weight | 56 kg or 123 pounds |
| Marital Status | Single |
| Ethnicity | Iranian |
| Education | |
| Kids | |
| Kids Names |
Huda Kattan هدى قطان | |
|---|---|
Kattan in 2024 | |
| Born | Huda Heidi Kattan October 2, 1983 Oklahoma City, Oklahoma, U.S. |
| Education | University of Michigan–Dearborn |
| Occupations |
|
| Years active | 2010–present |
| Spouse |
Christopher Goncalo (m. 2009) |
| Children | 1 |
| Relatives | Mona Kattan (sister) |
| Website | hudabeauty |
Huda Heidi Kattan (Arabic: هدى قطان, romanized: Hudā Qaṭṭān; born October 2, 1983) is an Iraqi makeup artist, beauty blogger and entrepreneur.[1][2][3][4] Her parents were born in Iraq, she was born and raised in the United States, and she moved to Dubai in the United Arab Emirates in 2008. She is the founder of the cosmetics line Huda Beauty, which is based in Dubai.
Early life
Huda Kattan was born on October 2, 1983, in Oklahoma City, Oklahoma.[5] She was one of four children.[6] Kattan is a practicing Muslim; she does not wear a hijab, but claims that she prays five times a day.[7][6][8][9]
Kattan's parents had both immigrated to the United States from Iraq.[5] The family later moved to Cookeville, Tennessee, and then to Dartmouth, Massachusetts.[8] There she attended Dartmouth High School, from which she graduated in 2001.[10][11] In 2008, she graduated from the University of Michigan–Dearborn where she majored in business administration/finance, and during which time she met her future husband, Christopher Goncalo, who is of Portuguese heritage.[12][11][5][6][7]
In 2008, she and her future husband moved to Dubai in the United Arab Emirates, where her father had moved two years prior as he had a job opportunity as a professor in the emirate.[6] In Dubai, Kattan worked in recruitment at Robert Half Recruitment.[13] After not having much success at work, Kattan lost her recruiting job.[14][15] She then took a job in public relations, but quit it two weeks later.[14]
Career
Kattan then moved to Los Angeles, where she studied makeup.[15][14][3][5][8][16] Among her clients were celebrities such as Eva Longoria and Nicole Richie.[5]
Kattan then returned to Dubai where she became employed by Revlon as a makeup artist.[3][6] In April 2010, upon the advice of one of her sisters, Kattan started a beauty-related WordPress blog which she named "Huda Beauty" on which she would post makeup tutorials and tips.[5][6][8][7][17]
In 2013, Kattan founded a cosmetics line which, like her blog, is also called "Huda Beauty."[1][6][8][7][18] Her first product, a series of false eyelashes,[6][8] was released through Sephora.[7][19] The Huda Beauty label achieved success with the sales of the false eyelashes, which were worn by Kim Kardashian.[7] Huda's company, which is based in Dubai, later began to offer other beauty products, including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations, concealers, baking powders and liquid eyeshadows.[3][6][8][16][18][19]
In 2017, Kattan was described as "a Kim Kardashian West of the beauty influencer economy".[8] Kattan has reportedly influenced entire brand and product line sales in the region.[citation needed] Huda Beauty achieved popularity on Instagram, attaining 56 million followers as of 2026.[1][2][6][16][19][20]
In 2018 and 2019, Kattan starred in her own original Facebook Watch reality series entitled Huda Boss,[21] alongside her family.
In July 2022, a California federal court approved a $1.93 million class-action settlement, and $1.2 million in attorneys' fees, against Huda Beauty to resolve allegations that its "Neon Obsessions" makeup palettes caused "rashes, painful eye irritation, and skin inflammations and discolourations”.[22][23] The lawsuit alleged that the company unlawfully marketed the makeup palettes for use in the immediate eye area, despite containing fluorescent color additives that were not approved by the Food and Drug Administration for use near the eyes because of potential eye irritation and staining.[24]
Philanthropy and activism
Through Huda Beauty, Kattan has participated in various philanthropic efforts. In June 2020, Kattan announced that Huda Beauty will donate $500,000 to the NAACP Legal Defense Fund.[25]
In 2021, Kattan participated in a Dubai campaign to provide food and said that she donated one million meals through her cosmetics company Huda Beauty.[26] In 2021, Kattan and Huda Beauty started a petition, which by 2026 had 5,000 signatures, for her customers to urge beauty brands to disclose when they've retouched or edited their images or videos, to help dismantle "toxic" social media beauty standards.[27][28] That year, through her beauty brand, she has also stood in solidarity with the Asian American community,[29] and supported Médecins Sans Frontières (Doctors Without Borders) and initiatives such as a Ramadan food drive.[30] Kattan has also used social media to support Palestine in the Israeli–Palestinian conflict.[31] In May 2021, Kattan and her company, Huda Beauty donated $100,000 to Help India Breathe, a COVID-19 relief fundraiser launched by influencer podcaster Jay Shetty who says that he is a former Hare Krishna monk and his wife, Radhika Devlukia-Shetty.[32] In November 2023, Kattan announced that she would donate $1 million to two humanitarian organizations working in Gaza, Doctors Without Borders and Human Appeal.[33][34]
Personal life
She and her husband got married in June 2009, and had a child in 2011.[6]
One of Kattan's sisters is her business partner, Mona; while another sister manages Kattan's social media, Alya.[8] Mona Kattan, in addition to being the co-founder of Huda Beauty, is the founder of Kayali fragrances. Huda is the face of the makeup brand, while Mona is focusing on her perfume brand.[35]
Kattan and actress Eva Longoria were friends for over 10 years. However, in 2024 they had a falling out over Kattan's continued Hamas sympathies amid the Gaza war, with Kattan claiming that people like Longoria had to get educated.[36]
Controversies
2025 antisemitic conspiracy video
In July 2025, Kattan posted a video on her personal TikTok account promoting several debunked antisemitic conspiracy theories regarding the Jewish people and Israel.[37] In the video, Kattan stated that Israel was behind World War I, World War II, the September 11 attacks, and the October 7 attacks.[37][38][39] Kattan also claimed that Israel "protects paedophiles."[38][40]
Kattan's video prompted immediate public backlash, both due to its starkly obvious historical impossibilities—given that the Israel did not even exist during World War I and World War II—and for nonfactual victim-blaming of the targets of the September 11 and October 7 terrorist attacks.[39][40]
TikTok removed Kattan's video, because it contained harmful misinformation and hate speech,[37][39] Civil rights organizations sharply criticized the remarks.[38][40] Jonathan Greenblatt, CEO of the Anti-Defamation League (ADL), described Kattan's claims as "irresponsible and dangerous," stating that they echoed "some of the oldest and most pernicious antisemitic tropes."[38][40][41]
Following calls for a consumer boycott, French cosmetics retailer Sephora released a statement emphasizing that promoting hate, harassment, or misinformation did not align with its values, and announced an internal review of its relationship with Kattan's Huda Beauty.[40]>[42] As an initial measure, Sephora dropped Kattan from an upcoming United States fall promotional campaign.[43] Online sales for eight of Huda Beauty's 10 bestselling products on Sephora's U.S. website declined during the first week of August 2025 following the controversy.[44]
2026 pro-Iranian-regime video
In January 2026, Kattan faced a second wave of public criticism and renewed boycott campaigns after she posted a separate video on social media.[45] That month, amid the 2025–2026 Iranian protests and the 2026 Iran massacres, Kattan faced backlash after she posted a pro-Iranian regime propaganda video showing pro-Islamic Republic protesters burning images of the Iranian opposition.[46][47][48][49]
This triggered viral social media trends under the "Boycott Huda Beauty" banner, featuring prominent influencers and consumers filming themselves smashing, burning, or throwing away Huda Beauty cosmetics in protest.[49][48] This led to a boycott campaign against her products.[46][47][48][49] The controversies collectively prompted direct consumer pressure on major global beauty retailers, such as Sephora, to sever commercial ties and pull the brand's inventory from retail shelves.[50]
Awards
She was ranked #1 on the "2017 Influencer Instagram Rich List", as she earned $18,000 for each post of sponsored content.[6][51] Also in 2017, she was declared one of the "ten most powerful influencers in the world of beauty" by Forbes magazine, and one of "The 25 Most Influential People on the Internet" by Time magazine.[52][6][20] In 2020, Kattan was listed on Fortune's 40 Under 40[53] In 2023, Kattan was named in the BBC's 100 Women list.[54]
References
- 1 2 3 Shatzman, Celia (October 24, 2017). "4 Crazy Beauty Hacks From Huda Kattan That Really Work". Forbes. Retrieved November 11, 2017.
- 1 2 Hirsch, Lauren (October 23, 2017). "The price of beauty is now measured by Instagram followers (and she has more than Leonardo DiCaprio)". CNBC. Retrieved November 11, 2017.
- 1 2 3 4 Shunatona, Brooke (July 11, 2016). "10 Reasons Huda Kattan Is the Baddest Beauty Blogger in the Game". Cosmopolitan. Retrieved November 14, 2017.
- ↑ Spector, David (August 7, 2025). "Sephora urged to drop Huda Beauty cosmetic line after its founder accuses Israel of causing all World Wars". Fox News. Retrieved August 7, 2025.
- 1 2 3 4 5 6 Schaefer, Kayleen (January 15, 2016). "Beauty Blogging in Dubai". The New Yorker. Retrieved November 10, 2017.
- 1 2 3 4 5 6 7 8 9 10 11 12 13 Ghanem, Khaoula (October 2, 2017). "9 Facts About Huda Kattan". Vogue Arabia. Retrieved November 10, 2017.
- 1 2 3 4 5 6 McClear, Sheila (June 28, 2017). "How Huda Huda Kattan Turned Blogging Into a Beauty Empire". Allure. Retrieved November 10, 2017.
- 1 2 3 4 5 6 7 8 9 Shapiro, Bee (March 20, 2017). "Is Huda Kattan the Most Influential Beauty Blogger in the World?". The New York Times. Retrieved November 10, 2017.
- ↑ "12 Facts You Didn't Know About Beauty Entrepreneur Huda Kattan," Harper's Bazaar, October 8, 2016.
- ↑ "Instagram". November 16, 2023.
- 1 2 "U-M Dearborn grad Huda Kattan is the brains behind National Lipstick Day," Detroit Free Press, July 26, 2019.
- ↑ "Huda Kattan," Leaders.
- ↑ "Huda Kattan: The Face That Built a Beauty Empire," Business of Fashion, April 24, 2019.
- 1 2 3 "How I became a makeup mogul: Beauty influencer Huda Kattan talks about business, life," USA Today, August 21, 2018.
- 1 2 "Huda Kattan". Forbes. Retrieved January 29, 2025.
- 1 2 3 Valdesolo, Fiorella (October 16, 2017). "Huda Kattan Has 21 Million Followers, a Cult Makeup Line, and Something to Say". Glamour. Retrieved November 11, 2017.
- ↑ Mankani, Sneha (September 7, 2017). "Huda Kattan spills the beans on how she built her beauty empire". Vogue India. Archived from the original on April 11, 2019. Retrieved November 10, 2017.
- 1 2 Menkes, Suzy (April 7, 2017). "#CNILux: Huda Beauty - Making Its Mark". Vogue Italia. Archived from the original on April 13, 2017. Retrieved November 14, 2017.
- 1 2 3 Imtiaz, Saba (October 30, 2017). "All made up! The indie makeup brands that are catering to women of colour". The Guardian. Retrieved November 10, 2017.
- 1 2 Time staff (June 26, 2017). "The 25 Most Influential People on the Internet". Time. Retrieved November 10, 2017.
- ↑ Spangler, Todd (May 30, 2018). "Instagram Star Huda Kattan Gets Her Own Reality Show on Facebook Watch". Variety. Retrieved July 8, 2018.
- ↑ "Settlement Reached in Huda Beauty Makeup Palettes Lawsuit," Global Cosmetic Industry Magazine, July 25, 2022.
- ↑ ."Huda Beauty case closed by US judge after class-action settlement". The National. July 27, 2022.
- ↑ Parsons, Sarah (July 25, 2022). "Huda Beauty pays nearly $2m to settle Neon Obsessions lawsuit". Cosmetics Business.
- ↑ "Huda Kattan donates $500,000 amid US protests". Arab News. June 3, 2020. Retrieved April 28, 2021.
- ↑ "Beauty mogul Huda Kattan donates one million meals to new UAE campaign". Arab News. April 18, 2021. Retrieved April 19, 2021.
- ↑ "'Enough is enough': Huda Kattan's mission to stop 'toxic' beauty standards". Emirates Woman. April 6, 2021. Retrieved May 23, 2021.
- ↑ "Beauty Brands Must Disclose If An Image Has Been Edited When Posting On Social Media, " i petitions.2021.
- ↑ "Huda Kattan Stands in Solidarity with Asian Americans in the Protest of Racism". Vogue Arabia. March 2, 2021. Retrieved May 24, 2021.
- ↑ "Huda Kattan Donates One Million Meals to the Region's Largest Ramadan Food Drive". Vogue Arabia. April 19, 2021. Retrieved April 28, 2021.
- ↑ "Beauty mogul Huda Kattan condemns 'unjust' situation in Palestine". Arab News. May 18, 2021. Retrieved May 23, 2021.
- ↑ "Beauty mogul Huda Kattan donates to Indian COVID-19 relief efforts". Arab News. May 19, 2021. Retrieved May 23, 2021.
- ↑ "Huda Kattan donates $1m to humanitarian organizations in Gaza". November 10, 2023.
- ↑ "Beyond Beauty: Huda Kattan Donates $1 Million to Humanitarian Organisations in Gaza". Grazia.
- ↑ "Kayali Founder & Huda Beauty Co-Founder Mona Kattan Talks About Perfume". Beauty Packaging. April 27, 2021. Retrieved February 17, 2025.
- ↑ Butt, Maira (December 24, 2024). "Huda Beauty founder opens up about 'falling out' with close friend Eva Longoria". The Independent. Retrieved December 26, 2024.
- 1 2 3 Wagmeister, Elizabeth (August 3, 2025). "TikTok pulls video of Huda Kattan after beauty mogul spreads anti-Israel conspiracy theories". CNN. Retrieved July 26, 2026.
- 1 2 3 4 "TikTok removes video by Huda Beauty boss over anti-Israel conspiracy theories". BBC News. July 30, 2025. Retrieved July 30, 2025.
- 1 2 3 Grant, Teddy (August 8, 2025). "Sephora considers future with Huda Beauty after Israel comments". WRIC-TV. Retrieved July 26, 2026.
- 1 2 3 4 5 Wagmeister, Elizabeth (August 3, 2025). "Sephora 'reviewing issue' with Huda Beauty after TikTok pulls video of Huda Kattan spreading anti-Israel conspiracy theories". WRAL-TV. CNN. Retrieved July 26, 2026.
- ↑ "ADL and JLens Urge Accountability Regarding Huda Kattan's Antisemitic Remarks". Anti-Defamation League. August 7, 2025. Retrieved July 26, 2026.
- ↑ Riley, Grace (August 7, 2025). "Sephora Responds to Huda Beauty's Huda Kattan's Anti-Israel Scandal". Us Weekly. Retrieved August 8, 2025.
- ↑ "Petition: Urge Sephora to Drop Huda Beauty for Antisemitism", Change, August 3, 2025
- ↑ "Huda Beauty's Sales Fall On Sephora's Website Amid Backlash Over Anti-Israel TikTok Video". Beauty Independent. August 12, 2025. Retrieved July 26, 2026.
- ↑ StandWithUs (March 11, 2026). "Calls to boycott Huda Beauty renewed after pro-Iranian regime video". Facebook. Retrieved July 26, 2026.
- 1 2 "Huda Beauty Founder Faces Backlash After Posting Alleged Pro-Iran Regime Video". IB Times. January 29, 2026.
- 1 2 "Huda Beauty founder Huda Kattan accused of amplifying pro-regime narrative in Iran video row". India Times. January 29, 2026.
- 1 2 3 "Huda Beauty Boycott After Founder Reportedly Shares Pro-Iranian Regime Post". Newsweek. January 29, 2026.
- 1 2 3 "Huda Beauty faces boycott campaign over founder's Iran protest video". Iran International. January 30, 2026.
- ↑ "Huda Kattan's Iran Repost Sparks Boycott Calls and Retail Pressure." The Media Line, February 1, 2026.
- ↑ "Instagram Rich List 2017 – The Platform's Highest-Earners Revealed!". Hopper HQ. October 20, 2017. Retrieved November 10, 2017.
- ↑ "Top Influencers of 2017: Beauty". Forbes. Retrieved November 11, 2017.
- ↑ "Fortune 40 under 40". Fortune. April 21, 2021.
- ↑ "BBC 100 Women 2023: Who is on the list this year?". BBC News. November 23, 2023. Retrieved November 24, 2023.
Fact Sheet
- Wondering what Huda Kattan's full name is? Huda Kattan's full name is Huda Kattan
- Huda Kattan's nationality is American
- What does Huda Kattan do? Huda Kattan's job is being a(n) CEO
- Huda Kattan was born on 1983-10-2
- Huda Kattan is 43 years old
- Huda Kattan's relationship status is Single
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